On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business Sam Vander Wielen

What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series.
I break it down into three segments.
First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging, compassion, connection, and energy.
Next, set up a clear timeline and structure. This typically includes four components: Fast Action, Mid Cart, Close Cart, Down Sell. I go into each one in depth, showing how discounts affect consumer behavior.
Then, develop your social media strategy core elements: Transformation A to B, behind the scenes looks, celebrate new customers, testimonials, list of features, and what makes you unique. I share tips I’ve learned over the years about how to strengthen this part of your digital marketing sales funnel.
Be ready to take some notes! We cover a lot in this episode, including how to measure sales performance.
In this episode, you’ll hear…
What ingredients you need for a successful saleThe four components of a sale timelineSocial media elements to keep your metrics up during a launch
Click here to find the full show notes and transcript for this episode.

RESOURCES:
Watch Louise Henry’s “11 Instagram Story Ideas for More Sales” YouTube video.Join the Free Legal Workshop to learn how to get your business legally protected today! 

CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

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Produced by NOVA Media

This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned. 
First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via digital marketing.
Second, the invite: How you move people through the sales funnel– from being interested about your event, to actually signing up and attending it.
Finally, the launch event: This is where you move your audience across the finish line of the sales sequence. You resolve any of their lingering hesitations, helping them take action to buy your product and join your community.
Plus, I answer questions from listeners about how to manage the stress of a launch, buying social media ads, and how to grow organic reach.
I really hope this Part 2 episode helps you build up to, and execute, your own launch. 
In this episode, you’ll hear…
How to create a teaserWhat to do during your invite periodHow to put on a successful launch event

Click here to find the full show notes and transcript for this episode.

RESOURCES:
Listen to Episode 207: The Mindset it Takes to Make $300k in a Week (ft. Mindset Coach Jen Diaz)Join the Free Legal Workshop to learn how to get your business legally protected today! 


CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.
We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey. 
We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.
I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!
In this episode, you’ll hear…
How to schedule a product launch timelineThe importance of list-buildingWhat conversion rate you should expect for a launch
Click here to find the full show notes and transcript for this episode.

RESOURCES:
Sign up for Sam’s Sidebar, my weekly emailLet me know what you think! Email me (Sam@SamVanderWielen.com) or DM me on Instagram (@SamVanderWielen)Register for my free legal workshop: 5 steps to legally protect and grow your online business

CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

My mindset coach, Jen Diaz, has made all the difference in my business. A few weeks ago, not only did I make $300k during a launch event, but my team and I actually enjoyed the process. Today I have Jen on the show to debrief the launch and share some of her coaching genius with you!
We cover a lot of what makes up a growth mindset: Knowing yourself, having confidence, focusing on what’s within your control, embracing the learning process, being ok with failure, etc.
“Growth mindset” can seem like a really fuzzy concept. I hope that this episode helps you understand it better and apply it in your own life.
In this episode, you’ll hear…
What confidence is, and what it isn’tWhy you should make sure your daily business tasks are ones you enjoyFocusing on what you can control, not the outcome
Click here to find the full show notes and transcript for this episode.

RESOURCES:
Learn more about Jen’s mindset coaching and sign up for her newsletter: JenniferDiaz.comFollow Jen on Insta: @JenMDiaz

CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

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Produced by NOVA Media

Following your competitors on social media can lead you down a self-doubt rabbit hole. In this episode, you’ll find inspiration so you can stand out to your audience and I’ll share 6 ways to create content that don’t involve following your competition.
In this episode, you’ll hear…
The pitfalls of looking at your competition’s digital marketingPractices that will help you generate creative content ideasConcepts that apply no matter what specific creative content tools you use

Click here to find the full show notes and transcript for this episode.

RESOURCES:
Sign up for Sam’s Sidebar, my weekly emailLet me know what you think! Email me (Sam@SamVanderWielen.com) or DM me on Instagram (@SamVanderWielen)Register for my free legal workshop: 5 steps to legally protect and grow your online business

CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

In this episode, I give you 7 ways to pay less taxes. And no, they don’t involve anything like sketchy offshore bank accounts. 
I cover: Tracking your expenses and write-offs, reinvesting in your business, the difference between contractor and employee taxes, the difference between an LLC and an S Corp, investing in your retirement, using the qualified business income deduction, and working with a CPA.
If you’re filing small business taxes for the first time as a beginner, or even if you’re a seasoned pro, you’ll find helpful tax nuggets in this episode.
In this episode, you’ll hear…
How to use company 401(k) matching to save for your retirement and pay lower taxesDifferent business expense write-offs that you might not know existedWhy filing as an S Corp might be the right choice for your business

Click here to find the full show notes and transcript for this episode.

RESOURCES:
Stay organized with QuickBooksBecome a better investor with BettermentRead my blog post about the 5 qualities your accountant must haveListen to Episode 77: Small Business Taxes 101 (Guest Interview with Little Fish Accounting)Listen to Episode 91: Business Expenses 101

CONNECT:
Sam on InstagramSam on FacebookOn Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media